Privacy Policy Fisherman's Friend

Fisherman's Friend USA (FF) has long recognized that individuals with whom we conduct business value their privacy, and FF is committed to protecting your privacy online. Please read this Privacy Policy to understand how your personal information will be treated as you make full use of Our many offerings. This Privacy Policy may change from time to time, so please check back periodically.
1. WHAT THIS PRIVACY POLICY COVERSThis Privacy Policy covers FF's treatment of personally identifiable information that FF may collect when you are on this site. This Privacy Policy does not apply to the practices of companies that FF does not own or control, or to people that FF does not manage or employ. This Privacy Policy only applies to information which FF collects from you on this site.
2. COLLECTION AND USE OF PERSONAL INFORMATIONYou can visit most areas for this site without revealing who You are or providing any information about Yourself. However, some of Our services require that You identify Yourself in order to enable the services. In such circumstances, FF may request and collect personal information from You, including Your name, address, zip code, e-mail address, company name, and home telephone number, business telephone number, and facsimile number. Your response to these inquiries is strictly voluntary. FF also accepts e-mails from you, as such, when you send us an e-mail, we will have the contents of your e-mail as well as your e-mail address. When processing an order for a product or service or setting up an account, FF may also collect information regarding your credit card number, name of account, expiration date and billing address. Once you send FF an e-mail or otherwise provide personally identifiable information to FF, you are no longer anonymous to us.
FF may receive personally identifiable information about you from other parties. FF also automatically receives and records information on our server logs from your browser, including your IP Address (as defined below), cookie information and the page and the information requested as part of its analysis of the use of this site. That information is collected automatically and requires no action on your part.
FF uses your information for five (5) general purposes: (1) to fulfill you request for certain information about services and assist in order processing; (2) customize your experience to this site; (3) to contact you about our products or services; (4) to ensure the security of this site; and (5) enable FF to analyze general information for business development purposes to improve this site's web-based services.
3. INFORMATION SHARING AND DISCLOSURE TO THIRD PARTIESFF will not sell or rent your personally identifiable information to any third party other than as necessary to provide the products or services requested by you, in furtherance of a change in control of FF or if FF is adjudicated bankrupt. Notwithstanding the foregoing, in cases where FF believes, in its sole discretion, that FF business interests will be served, FF may share your information (with the exception of credit-card and account status) with FF affiliates and business partners for the purpose of alerting you about new products and services.
Other than as expressly provided in this Privacy Policy, FF will send personally identifiable information about you to other companies or people only when: (1) we have your consent to share the information; (2) we need to share the information to provide a service you have requested; (3) we need to send the information to companies or people who work on behalf of FF to provide a service to you; (4) we respond to subpoenas, court orders or other legal processes; (5) we find that your actions on our site violate the FF Terms of Use, or any guidelines for specific products or services; or (6) we need to share the information to ensure the security of the site and accuracy of the service.
4. COOKIESAs part of offering and providing customizable and personalized services, FF may use cookies to store and sometimes track information about you. Cookies are small text files that a website can send to user's browser for storage on the hard drive. Cookies can make use of a website easier by saving status data and information on preferences. Cookies cannot read data off your hard drive. Your browser may allow you to be notified when you are receiving a cookie, giving you the choice to accept the cookie or not. By not accepting the cookies, some pages of this site may not fully function, possibly preventing you from accessing certain information.
If we should use cookies, to would generally be to: (1) remind us who you are and your access information (stored on our computers) in order to deliver to you a better and more personalized service; (2) estimate our audience size. Each browser accessing FF is given a unique cookie that is then used to determine the extent of repeat usage, usage by a registered user. This information collected by cookies is sometimes called "clickstream" or "click trail" and may also describe pages you have seen on our site; or (3) track your user pattern, preferences and how long you stay on a particular page.
5. IP ADDRESSESWhen your browser requests a web page or email from another computer on the Internet, it automatically gives that computer the address where it should send the information. This is called your Internet Protocol Address ("IP Address"). FF receives IP Addresses from all users because this information is automatically reported by your browser each time you view a web page. IP Addresses may be used for various purposes, including to: (1) diagnose service or technology problems reported by our users or engineers that are associated with the IP Addresses; (2) estimate the number of users visiting FF, how often they visit the site, and what parts of the site they visit most often; (3) send the most appropriate advertising or service and product information based on information derived from your IP Address; or (4) assist companies or persons who provide information on our site to track visits to their pages.
6. LINKS TO OTHER SITESAs set forth in the Agreement, FF may provide links on the site to external sites as a convenience to you. The inclusion of any external links does not imply the endorsement by FF of the owner or operator of the external site, the external site itself, or the products and services promoted or sold on the external site. Please note that, if you link to an external site from the Site, any information you reveal on that external site is not subject to this Privacy Policy and you should consult the privacy policies of each external site that you visit. FF is not responsible for the privacy practices or the content of external sites.
7. SECURITY AND INTEGRITY OF INFORMATIONThe security of your personally identifiable information is important to us, and we treat our data as assets that must be protected against loss and unauthorized access. FF employs reasonable information security techniques. Despite these security measures, no security system is absolute. FF DOES NOT REPRESENT OR WARRANT THAT YOUR PERSONALLY IDENTIFIABLE INFORMATION WILL BE PROTECTED AGAINST LOSS, MISUSE OR ALTERATION BY THIRD PARTIES.
8. RETENTION OF INFORMATIONFF retains your personally identifiable information, as necessary, for business purposes and as required by government regulation. We dispose of records and delete information when our record periods expire.
9. YOUR PRIVACY CHOICESBefore submitting personally identifiable information on the site, you will be given the option of receiving recurring informational and promotional e-mails from FF, its affiliates, subsidiaries, or business partners for the purposes set forth above. You will also be given the option of receiving telephone calls from customer service representatives of FF, its affiliates, or business partners to gather information about your experience with the site or FF goods and services. You may opt out of receiving those e-mails or phone calls prior to submitting your personal identifiable information by indicating you desire to opt out.
You can always contact us in order to (i) delete your personally identifiable information from our systems; (ii) update your personally identifiable information previously provided to us by e-mailing us.